En The Literary Saloon dan una muestra más de que la crisis ha llegado a la industria literaria en todo el mundo. En Inglaterra se ha acordado entre los agentes literarios y los editores que el adelanto de publicación para un autor nuevo se cotice solo en £500 en promedio. Menos adelantos y menos autores, ese es el principio básico. Así habla la Crisis.
Advances for some literary fiction débuts have dropped to as little as £500, according to agents and publishers. Advances of £1,000 or £2,000 are becoming increasingly common although other débuts still command good figures. Rebecca Hunt’s Mr Chartwell was sold to Fig Tree at auction last month as part of a two-book deal worth more than £100,000. Jonathan Cape editor Alex Bowler said offering only £500 as an advance was "very drastic" but added: "We don’t want to put too much [money] up front in a market like this. You reduce what you are paying and you reduce the list." Derek Johns at A P Watt said: "It certainly used to be the case that anything below £10,000 was unacceptable" but that in some instances agents now had to consider those offers. "You have authors who start low and build like Francesca Kay whose An Equal Stillness got a modest advance. She’s now sold 25,000 copies through Nielsen BookScan and the publisher has 53,000 in print." Hamish Hamilton publisher Simon Prosser said people were less inclined to take risks. "If a book is really good, it’s likely that more than one publisher thinks that and you have competitive auctions. But across the board, people are more cautious and are cutting lists." Meanwhile, Peter Straus of Rogers, Coleridge & White said there was "a slight upturn" with publishers planning their schedules for 2011. "It’s not totally doom and gloom and editors are more keen to buy," he said.