Marketing literario
Vamos a ver quién supera esto: el escritor policial británico Peter James decidió, en gratitud por los datos para sus novelas que generosamente le ofrece la dependencia policial de Brighton, donar un auto policial a la comunidad. Pequeño detalle: viene con publicidad gratis. La nota en The Guardian:
One of the most blatant cases of life imitating art is roaring on to the streets of Brighton this Thursday, as the first ever sponsored police car rolls into action to promote local crime novelist Peter James. The unlikely plan arose out of the bestselling writer's close relationship with Brighton & Hove police. James is known for his painstaking concern for accurate details, and spends about one in 10 days shadowing local officers. Speaking this afternoon, while traveling in a police car, James explained, "I was talking to my publisher, and he said 'the police have been so helpful; maybe we should give something back?' "I'm a bit of a petrolhead, so I suggested the car idea. I never thought they'd go for it." City Commander Chief Superintendent Paul Pearce expressed great thanks for the Hyundai Getz five-door saloon as "an essential tool which gives our neighbourhood teams greater flexibility to provide an even better quality of policing in the local community. "The car will not be used to respond to emergency calls but is solely for use in the local community, to provide visibility and reassurance, and to provide a quick way for officers to get to their local neighbourhood areas."
Etiquetas: inglaterra, NOTICIA, peter james
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on 6.10.2008 at 12:26 p. m..
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