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El fiasco de los blogs-autores

Dana Vachon, blogger publicado con enorme adelanto. Fuente: bloomberg.com

Aparentemente, la fórmula era directa: publicar un libro de un blogger exitoso es un éxito comercial rotyundo. Pero no es así. Las cifras lo demuestran: por más anticipos que reciban y ciberlectores tengan, las ventas no han sido buenas. Kara Warner para AM New York los devuleve a la triste realidad.

Dice la nota: "It's hard to guess from their casual, nickname-sounding titles: D-nasty, Instapundit, Wonkette, Poundy, that the writers behind those four popular blogs are now published authors. Yet once the least media-savvy of the masses finally latched-on to the idea of blogs a few years back, the publishing world took notice by swiftly snapping up the Internet's rising stars with highly lucrative book deals (and advances), one of the most famous being the $250,000 advance Wonkette's Ana Marie Cox received for her pseudo-memoir. In the wake of that highly publicized wining and dining, the majority of said books have come and gone -- most with lackluster sales figures. Still, hardly a month goes by without some new announcement of another blogger book deal -- even though, for the most part, they're coming with lower paydays."I don't think it's that they're bloggers that makes them attractive." says Chuck Shelton, an editor for Kirkus Reviews and The Book Standard. "They're visible to agents and publishers, therefore their online popularity is easy to gauge, the quality of their writing is evident, and checking them out is easier than slogging through the slush pile."

The problem, publishers are starting to realize, is that online popularity doesn't t translate into sales. A blogger's cult following or built-in audience doesn't sell books, according to Shelton. "At least not in numbers publishers are interested in. Freelance writer-turned-book-author-turned blogger Will Leitch says, "built-in" audience or not, it all comes down to content. "A good writer is a good writer," says Leitch. "Dana Vachon's book (Mergers & Acquisitions), which was based on his blog -- the key to that, it wasn't about a guy that blogged. He's a real writer. I don't think anyone picks up the book and is like, 'Hey, where are the links?'"Shelton agrees (...) "The standard blogger book deals of 2003-2005 for the most part have been a bust. That doesn't, and won't fly on corporate spreadsheets."

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1:46 p.m.

clásico ejemplo de la economía long tail mal entendida. los blogs se insertan dentro de la economía de microtendencias, pero la industria editorial todavía apunta a lo macro... eeeeeeeeen fin.    



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