Literatura en TV
Como es obvio, hacer un programa de libros en TV peruana no es fácil. La televisión implica una serie de elementos de producción que son cada día más costoso, y los canales de TV no suelen asumir esos costos si no hay auspicios. Y los auspiciadores no suelen invertir en un programa cultural salvo como responsabilidad social, lo que es en realidad un pago simbólico para los altos costos que se manejan en TV. Pero eso no ocurre solamente en el Perú, sino incluso en países donde la industria editorial es mucho más fuerte -y la tradición literaria más sólidad- como Inglaterra. En "The Guardian" le preguntan al presentador y productor de programas televisivos culturales Melvyn Blagg qué opinaba sobre el tema. Viniendo de quien viene, sin duda son palabras para prestar atención.
Dice Blagg: "The lack of book programmes on mainstream television channels is puzzling. Britain is ablaze with book festivals, beaconing the land, drawing hundreds of thousands of reading and writing pilgrims. To travel on the London Underground can be to travel in a mobile reading room. Radio hoovers up writers. Yet on television, set aside the adaptation industry, books are on the margins - Mariella Frostrup's The Book Show on Sky and David Baddiel's new quiz show on BBC4. One explanation has to be that the controllers and commissioning editors have little faith in book programmes. Another is that people who decide to work in television are no longer attracted to producing book programmes, which have always come about from the enthusiasm of individual producers. Perhaps this is just a fashionable or philistine blip and more normal service will be resumed soon. Apart from the Richard and Judy book club - the exception, the most influential of all television book slots - there have been three categories. Book programmes began as copycat broadsheet reviews. These were often criticised for being visually dull, mere radio with pictures. True. I presume those who offer that criticism prefer to conduct their personal encounters on the telephone. To see anyone talking is surely to intensify the experience of listening to them. Hermione Lee brought literary rigour to the one-to-one in Book Four, the first edition of which was broadcast by Channel 4 on its opening day; The Late Show made it quirky, as does Mark Lawson on BBC4. For those of us who are interested in books and writers, the format can - if not rushed, if not sacrificed to a presenter's ego - be very satisfying."